Under a net 30 contract, the advertiser would be required to submit payment to the publisher within 30 days of receipt of the invoice. For example, if an invoice for advertising during April was sent on May 1, payment would be due by May 31 (i.e., 30 days after May 1).
Other similarly-named payment terms simply reflect a different amount of time between the end of the period and the due date; for example, under a net 60 contract any balances would be due 60 days after the invoice was received. In the example above, that would be June 30.
Source: https://monetizepros.com/encyclopedia/net-30/
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