Tips on creating a Video ad

Video ad:

1. Get to the point straight in first 3-4 seconds (this enables viewers to decide if they want to continue watching)
1.1 don't say "i want your attention" (viewers will decide if they should give it to u)
1.2 don't say "Are u a graduate/mom/etc?" (u may have a target market, but this immediately pushes away other viewers who aren't your target market but will still use your product)
1.3 ask a question which the video's content can answer

2. Font
2.1 font-family: make it special. normal Microsoft fonts are a turnoff (especially daily users of MS Office)
2.2 font-size is viewable without straining eyes (test on small mobile screen)
2.3 high-contrast e.g. white fonts with black borders

3. Content
3.1 Short sentences
3.2 Give theory, then example (to hit the point home)
3.3 Animation rocks (if done properly)

3. Speed
3.1 Each scene's duration (seconds) = [number of words in that scene]/2
3.2 Minimum duration per scene = 3 seconds
3.3 Video should be 1 minute or less (cater to short attention span viewers)


4. Voiceover with good intonation